Ripple aims to make a splash in Asia with the expansion of there Singapore office. Ripple is doubling there current headcount going from 12 employees to 24. Why would they do this? GROWTH! The United States is playing with fire by sidestepping crypto regulations and Ripple will not be stopped nor be left behind with what they are trying to do with digital assets and cross-border payments.
Asia is leading the way when it comes to digital assets. The demand in Southeast Asia for digital assets is tremendous. The Asian market has become one of increasing importance, making up about half of its 200 customers. Southeast Asia, in particular, is an incredibly important market for Ripple, given interest from regional banks in using blockchain for payments. Ripple’s customers in the region include Singapore remittance startup InstaReM, Malaysia’s CIMB Bank, Thailand’s Siam Commercial Bank, and BDO in the Philippines. Oh yeah, let’s not forget SBI and the 61 bank consortium that will be utilizing XRP.
Ripple is doing everything right. They are setting up office all across the globe to help spread the world on RippleNet and to make sure they have the proper people in place to meet the demand. Currently, SouthEast Asia is the hotspot.
Eric van Miltenburg, senior vice-president of global operations at Ripple said:
“The demand here is significant, so it’s an easy decision for us to continue to invest in this market and make sure that we can… also seek out new customers, new partners and new ways that we can work with the market”