The CRO cryptocurrency surged after news broke that Trump Media and Technology Group (DJT) joined forces with Crypto.com to form a $6.4 billion digital asset treasury firm focused on CRO.

Strategic Alliance to Bolster CRO Adoption

In a bold move to deepen integration of digital currency into media and tech ecosystems, Trump Media has partnered with Crypto.com to introduce the CRO token and digital wallet infrastructure on its flagship platform, Truth Social. According to a press release, the alliance is designed to solidify CRO’s relevance in the broader financial and digital communication landscape.

The venture also includes the launch of a new entity, Trump Media Group CRO Strategy Inc., which is preparing to merge with Yorkville Acquisition Corp (YORK), a special purpose acquisition company. Once finalized, the new company will operate under the ticker “MCGA”—a nod to the slogan “Make CRO Great Again.”

Massive Stake in CRO Tokens and Treasury Growth

According to Crypto.com CEO Kris Marszalek, the newly-formed entity is set to become the largest global holder of CRO tokens. The treasury will hold approximately 6.3 billion tokens, valued near $1 billion at the time of the press announcement. The ambitious plan kicks off with $200 million in cash allocated for additional purchases, with total invested assets potentially reaching as high as $420 million. The group also secured access to a $5 billion credit line to support these endeavors.

In a tweet, Marszalek celebrated the occasion as a milestone for CRO. He emphasized the company’s unique approach to treasury operations, aiming to leverage what he termed a “flywheel effect.” This strategy intends to use raised capital to acquire more CRO, accelerating both demand and market visibility for the cryptocurrency.

New CRO Rewards and User Functionality

Part of the collaboration includes a new platform rewards system. Users will soon be able to convert earned platform “gems” into CRO tokens. This opens up opportunities to use CRO for subscription payments or receive discounts on Truth Social services. It’s a strategic push to tie everyday platform engagement directly to cryptocurrency utility.

Investment Exchange Between Partners

Financially, the agreement sees Trump Media committing to purchase $105 million worth of CRO tokens. This accounts for about 2% of the token’s global market capitalization. On the flip side, Crypto.com will invest $50 million in Trump Media stock, forming a symbiotic investment that aligns both companies’ long-term interests.

Trump Media plans to custody and stake its CRO holdings directly through Crypto.com, generating ongoing staking income and solidifying its place in the evolving digital asset economy.

Trump Media partners with Crypto.com to form a $6.4B CRO digital asset treasury.

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CRO Token Rallies on News

Following the public announcement, CRO’s price quickly jumped from $0.16 to $0.20, marking a 25% increase. Investors responded enthusiastically to the potential mainstream exposure and institutional support for CRO. The partnership may also create ripple effects in the digital asset treasury space, inspiring other firms to adopt similar strategies.