Crypto trading is now fully integrated into the Webull investment app, marking the platform’s renewed focus on digital assets for U.S. users. This strategic move positions Webull to better serve American investors looking to manage both traditional and crypto assets from a unified interface.

A Unified Experience for Traders

Webull Corp. (BULL), a Nasdaq-listed investment platform, announced that it has reintroduced cryptocurrency trading capabilities to its U.S. users. This time, the feature is available directly within its core investment app, eliminating the need for a separate Webull Pay account.

This integration allows users to open crypto accounts, monitor portfolios, and trade digital currencies alongside stocks and options—all within one centralized app. It simplifies the trading experience and aligns with the growing demand for multifunctional platforms among American investors.

Round-the-Clock Access to Over 50 Digital Assets

Webull’s updated offering supports seamless, 24/7 trading of more than 50 digital tokens. Popular cryptocurrencies such as bitcoin (BTC), ether (ETH), and solana (SOL) are among the available options, giving users access to a broad spectrum of the crypto market around the clock.

This development builds on Webull’s earlier engagement in digital assets, which was paused in 2023 when the Webull Pay unit was separated from the main platform. Now, the company is bridging the gap by merging traditional investing and crypto under one roof again.

Favorable Regulatory Climate Supports Reentry

According to Anthony Denier, U.S. CEO and group president of Webull, the timing of this relaunch reflects current regulatory dynamics. “Now, with a new administration prioritizing regulatory clarity and adoption of digital assets, the environment has never been more favorable for bringing crypto back to Webull,” he stated in emailed comments. The company views this as an optimal period to reintroduce cryptocurrency services to its users in the U.S.

International Reach and Future Expansion

Currently, crypto trading on Webull is available to users in both the United States and Brazil. However, the company has expressed plans to extend its crypto services beyond these regions in the near future. This global outlook aligns with Webull’s broader strategy of continuous expansion and technological advancement within the fintech sector.

Investors should note that Webull has also focused on growing its crypto footprint through other means. For instance, the listing of new tokens like FLOKI on Webull Pay earlier this year offered access to an audience of 24 million users, further distinguishing the platform in a crowded digital finance space. Read more: FLOKI Lists on Webull Pay, Unlocking Access to 24M Users Amid Volatile Trading

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The integration of crypto services within Webull’s main platform signals a renewed commitment to comprehensive investment tools, positioning the company as a frontrunner in both traditional and decentralized finance.