Trump Media is officially entering the cryptocurrency investment space with a bold move to launch multiple Made-in-America crypto ETFs, in collaboration with Crypto.com and Yorkville America Digital. This strategic initiative marks a significant milestone for the former president’s media brand, signaling a deeper push into decentralized finance under the banner of Truth.Fi, its fintech division.
This development follows a prior non-binding agreement announced in March. Now finalized, the binding agreement sets the stage for upcoming crypto ETFs centered on American-based digital assets and sectors. The exchange’s licensed broker-dealer, Foris Capital, will manage the launch, targeting international markets including the U.S., Europe, and Asia. The rollout remains conditional pending regulatory approvals.
In addition to ETFs, the partnership is expanding to include a lineup of Separately Managed Accounts (SMAs), further diversifying Truth.Fi’s financial offerings. Trump Media plans to back these ventures with up to $250 million in cash investments. Financial custody for these products will be handled by Charles Schwab, ensuring secure asset management. Legal advisement will be provided by top-tier law firm Davis Polk & Wardwell LLP.
According to Devin Nunes, CEO of Trump Media, the collaboration signifies a new chapter in the company’s trajectory. Nunes described the ETF initiative as a key element in their mission to broaden exposure to digital assets while reinforcing confidence in U.S.-driven innovation.
Crypto.com CEO Kris Marszalek commented on the synergy between digital and traditional finance in this partnership. He emphasized Crypto.com’s global infrastructure, which is expected to play a critical role in distributing the ETFs and SMAs to investors worldwide.
Yorkville America Digital’s CEO, Troy Rillo, highlighted the initiative’s alignment with the firm’s America-First philosophy. Rillo noted growing excitement around the ETFs, predicting strong demand once they debut by year-end.
Despite the buzz, a key question remains: Will XRP be included? The official announcement pointed to CRO, Crypto.com’s native token, but didn’t elaborate on additional cryptocurrencies. This has fueled speculation, especially given the earlier — and quickly deleted — Crypto.com post that mentioned ETF offerings involving Bitcoin, Ethereum, Solana, XRP, and CRO.
Although Crypto.com walked back on these initial claims, it’s worth noting that the company had originally teased three Truth.Fi ETFs: a Bitcoin-exclusive ETF, a dual Bitcoin-Ethereum ETF, and a diversified crypto ETF that could potentially include XRP. Following the deletion of the post, newer releases have focused only on Bitcoin and CRO, leaving the inclusion of XRP uncertain.
XRP’s participation is currently in limbo, particularly as the U.S. Securities and Exchange Commission (SEC) has yet to approve any ETF solely based on XRP. Meanwhile, multiple fund managers are actively pursuing approval for such financial products. The SEC is scheduled to make final decisions on a series of XRP ETF proposals by October 2025, and investors are closely watching for updates.
Ultimately, Trump Media’s entry into crypto finance via Truth.Fi signals an evolving shift in the landscape as traditional media firms begin leveraging blockchain-backed assets and fintech models. With regulatory tides turning and public interest in digital assets growing, these new offerings may serve as a blueprint for future fintech and media synergies.
