What to Know:
- Franklin Templeton is set to launch its spot XRP ETF, EZRP, potentially outperforming Canary Capital’s recent XRPC ETF debut.
- Despite strong ETF inflows, XRP’s price has remained relatively flat due to the mechanics of ETF trading and OTC purchases.
- With multiple XRP ETFs in the pipeline, substantial institutional investment could significantly impact XRP’s market capitalization.
The XRP community is buzzing with anticipation as Franklin Templeton prepares to launch its spot XRP ETF, EZRP. This launch follows the successful debut of Canary Capital’s XRPC ETF and could signal a new wave of institutional investment in XRP. The potential impact of these ETFs on XRP’s price and market dynamics is a key focus for investors.
Franklin Templeton’s entry into the XRP ETF market is particularly noteworthy due to its substantial assets under management, dwarfing Canary Funds. This gives Franklin Templeton access to broader distribution channels, including wealth management platforms, pension funds, and institutional investors. This expanded reach could drive significant inflows into EZRP, potentially surpassing the initial success of XRPC.
Despite the positive ETF news, XRP’s price action has been muted, remaining relatively flat even with institutional inflows. This is primarily due to the mechanics of ETF trading, where trades occur on stock markets and XRP purchases often happen over-the-counter. This means the immediate impact of ETF-driven accumulation may not be visible on public exchange price charts.
With several other major issuers like Bitwise and Grayscale also planning to launch XRP ETFs, the potential for substantial inflows into XRP is significant. If these ETFs collectively attract $600 million per month, annual inflows could reach $7.2 billion. Such inflows could have a multiplier effect, potentially driving XRP’s price upward, although these projections remain speculative.
The launch of Franklin Templeton’s EZRP marks a pivotal moment for XRP, potentially opening the doors to wider institutional adoption. While the immediate price impact may not be apparent, the long-term implications of these ETFs could reshape XRP’s market dynamics and investor landscape.
Source: Original article


