XRP is gaining momentum as speculation heats up over the potential launch of exchange-traded funds (ETFs). Market analyst Zach Rector believes XRP could easily double in value before these ETFs are approved in the United States.

Why XRP Could Rally Before ETF Approval

Based on historical price action tied to other cryptocurrencies, Rector anticipates strong upward movement ahead of any XRP ETF approval. He pointed to both Bitcoin and Ethereum, which saw significant rallies leading up to the debut of their respective ETFs. Bitcoin surged nearly 80% before launch, while Ethereum gained approximately 25% during the same type of speculative build-up.

However, both assets faced sharp declines after their ETFs began trading. Bitcoin lost around 30%, and Ethereum dropped 40%. Applying this logic to XRP, Rector believes a pre-ETF rally is likely — possibly doubling the current price — but warns of a correction once trading begins.

SEC Delay Shifts Focus to October

Investor attention has now turned to October 2025, after recent postponements from the U.S. Securities and Exchange Commission (SEC). The regulatory body delayed decisions on several XRP spot ETF applications, including those filed by Grayscale, 21Shares, and CoinShares. These delays have pushed the final decision deadline until the end of October.

This delay, according to Rector, opens a window for speculative accumulation. As anticipation builds, traders may seek to capitalize ahead of the definitive SEC ruling — echoing the “buy-the-rumor, sell-the-news” trend seen in previous ETF events.

Institutional Demand May Ease Post-ETF Volatility

Even with the likelihood of a pullback following ETF approval, ongoing institutional investment could cushion any steep declines. Analysts project that the introduction of XRP ETFs may attract billions in new capital. Steven McClurg, CEO of Canary Capital, estimates that the funds might bring in $5 billion within their first month. Meanwhile, JPMorgan analysts suggest as much as $8 billion could flow in during the ETFs’ first year.

These kinds of inflows could stabilize XRP’s valuation following any initial post-launch dip. Some forecasts even point to price targets as high as $26, assuming significant institutional demand materializes.

October 2025: A Crucial Month for Ripple

Adding to the intrigue, Ripple is also expecting a decision on its application for a federal banking charter from the U.S. Office of the Comptroller of the Currency. The company submitted its application last month, and based on standard review timelines, an answer could also be due in October 2025.

If both the ETF approval and the charter clearance occur in the same period, October could mark a transformational month for both Ripple and XRP. These regulatory milestones could significantly influence market sentiment and the long-term trajectory of the digital asset.

Related: XRP Price: $12M Max Pain for Bears

Market anticipation builds as XRP awaits major regulatory approvals in October.