XRP continues to gain traction in global crypto markets as blockchain-powered companies like Ripple and exchanges such as Bitpanda consider strategic expansions. Bitpanda is now exploring the possibility of going public, with a focus on markets outside of London due to liquidity concerns.

Bitpanda Takes Steps Toward Public Listing Amid XRP’s Growing Influence

Bitpanda, the Vienna-based crypto exchange, is actively evaluating the prospects of a public listing, signaling renewed ambitions aligned with the thriving digital assets sector. According to a recent interview with the Financial Times, co-founder Eric Demuth stated that the company is now “looking much closer” at going public than it had previously. This move comes amidst growing support for digital assets, such as XRP, and increasing mainstream adoption of blockchain technologies.

Why Bitpanda Is Avoiding the London Stock Exchange

Despite Bitpanda’s recent expansion within the UK market—including a major leap through a multi-year partnership with Arsenal Football Club—Demuth firmly ruled out a London IPO. He cited liquidity issues plaguing the London Stock Exchange (LSE) as the primary deterrent. “Currently, everybody’s moving away from the LSE,” Demuth noted, referencing the weaker trading volumes that have made the LSE a less attractive destination for tech and crypto firms.

New York Emerges as the Preferred Listing Destination

With Ripple and XRP gaining momentum in the North American market, Bitpanda is eyeing the New York Stock Exchange (NYSE) as a more viable option. Demuth pointed to the U.S. government’s comparatively friendlier stance toward digital innovation as a key factor driving their consideration. He noted that the environment is currently “much more friendly,” making New York a leading candidate for Bitpanda’s IPO.

This strategy aligns with the broader trend of crypto companies entering American public markets. For instance, CoinDesk’s parent firm Bullish saw its shares more than double on debut on the NYSE, as reported in August’s IPO launch.

Bitpanda explores public listing options as crypto interest surges across Europe and the US.

Other Potential Markets: Frankfurt Listing Also Under Review

Bitpanda is also looking toward Frankfurt as an alternative due to its strong foothold in mainland Europe. With a large portion of its revenue generated from European operations, Frankfurt offers geographic and economic advantages. This local proximity could facilitate a more seamless transition into the world of public trading.

Several other crypto-native companies have opted for U.S. listings this year. Stablecoin issuer Circle Internet (CRCL) debuted on the NYSE at a strong valuation, while trading platform eToro (ETOR) also exceeded expectations during its public offering.

Related: XRP Price: $12M Max Pain for Bears

As Bitpanda evaluates its next move, industry watchers will be focused on how this decision could further cement XRP’s utility across global fintech platforms. Bitpanda has yet to make a final announcement, and the company did not respond to CoinDesk’s request for additional information.